This with 3d-software designed work has like the other works consumerism as its subject matter, whereby 'passiveness' forms a recurring element. This is being visualized in the first place by the 'back seat'. After all when you're seated on this position you are being driven, whether you are a business man or a child, the control is first of all in the hands of the driver. A similar passiveness can be found in the towelletes and the aerosols; you push the button and voilà the needed cleaning liquid or the wanted odour spreads itself; everything is ready for use. Next, this passivity can be interpreted more specifically as the already mentioned 'control', or rather the act of 'being controlled'. After all the modern consumers needs are being better and better fulfilled, and because of this the consumer is becoming more depended, which increases the control by marketeers and producers over the consumer. In the work this control can be found again in as well the already mentioned back seat, as the safety belts and also in the overall staging of the setting. In addition, all the presented articles are to be used in a specific way and have been designed in a consistent concept. It's no coincidence that the element of 'control' is an important characteristic of the used 3d-technique; the 3d-software gives you complete control over the modeling, the lighting, the camera standpoint etc. etc. In this way form and content coincide. 'The medium is the message' as Marshall McLuhan would say. In this way we can also name the characteristic of 3d-software that everything thinkable can be visualized, whether it's the things that are not yet there or no longer, or our fears and our desires. In this case it would probably concern the latter, taking in account the sexual connotation of the back seat, the aerosols and the towelettes. When you add up these characteristics you could conclude that the work deals with the controlling of our fears and our desires, or more accurate the act of being controlled by making use of our fears and desires by marketeers and politicians.

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